Renegade Bride Blog — bridal industry

Why mass market retailing means most bridal stores are basic AF

Why mass market retailing means most bridal stores are basic AF

I'm not mad at bridal stores*. You see, it's not their fault.  It's the system.  The goal of a retailer is to purchase the fewest number of inventory styles ("samples") from which to reorder the maximum number of times.  Following?So the worst thing they can do for their bottom line is invest in some dress that only appeals to the "right kind of bride" (ie YOU - rare, special weirdo snowflakes whom I adore).  Why?  Because their hope is that maybe they'll sell it once.  If they're REALLY lucky, they'll be able to sell her the sample, but probably not....