Renegade Bride Blog — private label

Why mass market retailing means most bridal stores are basic AF

Why mass market retailing means most bridal stores are basic AF

I'm not mad at bridal stores*. You see, it's not their fault.  It's the system.  The goal of a retailer is to purchase the fewest number of inventory styles ("samples") from which to reorder the maximum number of times.  Following?So the worst thing they can do for their bottom line is invest in some dress that only appeals to the "right kind of bride" (ie YOU - rare, special weirdo snowflakes whom I adore).  Why?  Because their hope is that maybe they'll sell it once.  If they're REALLY lucky, they'll be able to sell her the sample, but probably not....


Private Label Bridal Design (for awesome stores!)

Private Label Bridal Design (for awesome stores!)

With success expanding our manufacturing, we are now working with bridal and eveningwear retailers to create amazing styles to satisfy their store's unique needs.  You'll find Renegade styles in select boutiques, but the exciting part is our approach.  For the Fall 2017 season (buying now), retailers can opt to have designs created EXCLUSIVELY for their stores.  Renegade stands for infusing your unique spirit into your collection...along with our signature flair for a touch of unconventional charm.  Contact us about filling your merchandise gaps and answering your customers' requests.   Design proposals, Feb 2017